This university project was initiated and accompanied by the electric motorcycle brand CAKE.
How can we communicate effectively in urban traffic? With the growing presence of electric vehicles, the auditory image of cities is being redesigned actively. How is cake - and how are you as a cake rider - perceived in this environment?
After evaluating concepts, which not only tackle safety issues in city traffic, but also bring value to the riding experience and brand recognition, I decided to redesign the bikes controller. Finally I settled on three widely different designs. Each of them has their own unique experience and creates a strong connection between product and sound design.
The control unit is suitable for all cake platforms and builds the communicational bridge between driver, bike and surrounding.